Nik Cree designs and builds business websites that generate leads and sales!
Unlike most web designers and developers who look at the aesthetics and functionality, I focus on the end goal “What is the ultimate purpose of your website?”. Most businesses answer:
- Get more customers
- Make more sales
- Provide information
…but in almost every case their answer is WRONG!
The primary purpose of a website to to get prospective customer to take one of two actions:
- Pick up the phone and call
- Leave their name and email address
That’s it…goal accomplished!
Session
Anatomy Of The Perfect Website – Building a Powerful Profitable Website For Business
Having built hundreds of websites for clients over the past 8 years I see some things that work exceptionally well every time and other things that are invariably almost always failures.
Putting a website together is a science but not rocket science, and I will show you how we do it with our clients.
Simple things like…
- How big to make the logo and were to place it
- Why you should never use stock images
- Why the worst place to start is to replicate competitors websites
- How to automate your marketing
to…
- The most effective call to action
- The highest converting instruction on a contact form
- Optimal layout of the header, sidebar, footer, body
- Quick hacks to getting high converting copy